Filmophone was an early type of flexible record, introduced by Filmophone Flexible Records Ltd for the UK market in 1930.
They were 10-inches in diameter, double-sided and played at 78rpm. Unlike contemporary 10-inch 78s which were made of heavy and brittle shellac, Filmophone records were made of cellulose, and were initially available in a range of colours. Priced at 2 shillings and sixpence, they were popular in the UK for a time, and many of the releases were by British musicians.
Due to their flexibility, they don’t always lay flat on a turntable, and they were designed to last perhaps a dozen plays.
Nearly 400 titles were released on Filmophone records, but they stopped being produced in 1932.