The View-Master Virtual Reality Experience Pack is designed to be used with the View-Master Virtual Reality Viewer introduced by Mattel in 2015 – a headset that holds a smartphone and allows the viewing of 3D virtual and augmented reality images via an app.
There are a number of Experience Packs available as of 2017, including educational titles such as ‘Destinations’, ‘Wildlife’, ‘Dinosaurs’ and ‘Space’, as well as some entertainment titles such as ‘Batman’ and ‘Masters of the Universe’. Each pack contains a Pass Card to activate the app, and three ‘reels’. The Virtual Reality Viewer also comes with a preview reel.
The reels, which are made to look a bit like the original View-Master reels, do not contain any information but trigger the app to display an augmented reality icon above the reel when viewed through the Virtual Reality Viewer, and the user can then select the reel to view virtual reality content. Unlike previous versions of the View-Master, the reels are never inserted into the device and it’s possible to access the Experience Pack contents without the reels, which merely act as a menu system.