Gold CD-Rs (sometimes called archival CD-Rs) are intended to have a much longer life than standard CD-Rs. The main difference is that these CD-Rs use gold as the reflective layer to prevent oxidation (also known as laser rot), and they generally also use higher-quality dyes (preferably phthalocyanine). Being write-once also means the data cannot be accidentally overwritten.
Gold CD-Rs were introduced by MAM-A (Mitsui Advanced Media – America) around 1996.
Some gold CD-Rs suggest that they can offer data storage for to 300 years. Unfortunately there is no way to tell if this will be the case, and the future obsolescence of optical drives means they still should not be relied upon for long-term data storage.