Polaroid i-Zone (1999 – 2006)

The i-Zone was a camera and instant film system launched by Polaroid in 1999.

The cameras were compact and fairly basic with fixed-focus lenses, a manually selectable aperture for three different light conditions, and a built-in flash. They were marketed to the younger market, so the cameras were often colourful and special editions were produced such as Barbie and Hello Kitty! Britney Spears was also used to market them.

The film produced small images of about 24x36mm (roughly the size of a 35mm negative) and needed to be manually pulled from the camera. It was an integral instant film (like SX-70 or 600 film) so didn’t need to be peeled apart, but unlike SX-70 or 600 film, there was no need for a battery to be contained in the film pack.

The image came out on a long tab of decorated paper, and in one version of the film the images were sticky-backed so they could be used as sticker. The film tabs were hand folded in a factory in Mexico.

The i-Zone system was briefly popular, but it was discontinued in 2006. Unlike some other types of Polaroid film, i-Zone film is not being produced by Polaroid Originals (previously known as Impossible Project).

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